Paradigm Design House

The concept behind London Grooming was to create a one-of-a-kind men’s grooming salon, the aim was to combine modern accents and traditional excellence in one place. The shop is in Covent, London. The design approach was intended to reflect the brand’s vision for the modern man. LGC can be read as three different yet interrelated zones, the design aims to accommodate the exhibition of products, reception area for a quick coffee break and the grooming zone.
The design employs an industrial and modern design aesthetic, of glass, steel, and concrete, to amplify the experience of modern barbershops.