Haier ISH 2017
The Chinese multinational Haier showcases solutions for solar thermal power and hot water systems at the ISH Frankfurt. 'Close to the customer', hartmannvonsiebenthal presents the brand and its products in the style of a construction site, made out of concrete and wood.
Unifying formal element is the Haier network pattern – applied on the walls, floor and ceiling, on product labels and in network graphics. The wide range of collectors, heat pumps, accumulators and boilers are systematically presented in a line-up. New products, combi-systems and attractive trade fair offers are placed in the foreground on freestanding walls.
